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About Search Features

Google Search can enable a rich set of features for your page in search results if it understands the content of the page and, in some circumstances, if you explicitly provide additional information in the page code using structured data. These features fall into two general categories:

  • Content type: Many search features are tied to the topic of your page. For example, if the page has a recipe or a news article, or contains information about an event or a book. Google Search results can then apply content-specific features such as making your page eligible to appear in a top news stories carousel, a recipe carousel, or an events list.
  • Enhancements: These are features that, can be applied to more than one kind of content type. For example, providing review stars for a recipe or movie, or exposing a carousel of rich results (previously known as rich cards).

There is no guarantee that your page will appear in Search results with the specified feature. This is because search features depend on many factors, including the search device type, location, and whether Google thinks the feature would provide the best search experience for the user.

Google Search has a few general types of search result categories. Most features apply to specific categories.

The world is an ever-evolving place. And as it changes, Google Maps changes with it. As roads close, businesses open, or local events happen in your neighborhood, you’ll see it on Google Maps. When you schedule an event using Google Calendar, get a reservation confirmation in Gmail, or add a restaurant to your “Want to Go” list, Google Maps reflects that too. Now, we’re updating Google Maps with a new look that better reflects your world, right now.

First, we’ve updated the driving, navigation, transit and explore maps to better highlight the information most relevant to each experience (think gas stations for navigation, train stations for transit, and so on). We’ve also updated our color scheme and added new icons to help you quickly identify exactly what kind of point of interest you’re looking at. Places like a cafe, church, museum or hospital will have a designated color and icon, so that it’s easy to find that type of destination on the map. For example, if you’re in a new neighborhood and searching for a coffee shop, you could open the map to find the nearest orange icon (which is the color for Food & Drink spots).

The Google Arts & Culture platform hosts millions of artifacts and pieces of art, ranging from prehistory to the contemporary, shared by museums across the world. But the prospect of exploring all that art can be daunting. To make it easier, we dreamt up a fun solution: connect people to art by way of a fundamental artistic pursuit, the search for the self … or, in this case, the selfie.

We created an experiment that matches your selfie with art from the collections of museums on Google Arts & Culture—and over the past few days, people have taken more than 30 million selfies. Even if your art look-alike is a surprise, we hope you discover something new in the process. (By the way, Google doesn’t use your selfie for anything else and only keeps it for the time it takes to search for matches.)

 

Google is one of the most popular sites where shoppers are searching for products, whether it is on smartphones, tablets or desktops.  In fact, merchants should use Google product listing ads (PLAs) to further build brand awareness and show customers products they may not have found elsewhere.

Product listing ads are an important part to the overall shopping experience. Product listing ads provide retailers another opportunity to get in front of the customer when they’re searching for a specific product.

Link Walls, Vice President of Product Management of ChannelAdvisor, said Google product listing ads feature a single product showing product information such as an image, price, title as part of an ad.  These ads typically display in an ad unit of six to eight product listing ads on a Google search results page.

“Over the last three years, Google has directed more and more traffic to this format given the positive response consumers have shown,” said Walls. “Putting a product image in front of the consumer rather than just text drives a greater level of engagement with the ad and ultimately more clicks.”

In May, product listing ads were added to image search as part of the Google search network.  However, most digital marketers are having a hard time determining the best strategy for their products. Product listing ads are growing in popularity, making Google the channel of choice for retailers and brands to reach consumers across any device.

Google also provided a  “with special offers” filter option that appears in a product card unit.  For single product listing ads link to a landing page on Google Shopping that is formatted like an expanded version of a typical product card unit.

Earlier this month, Google made a change to where its product listing ads are showing up at the top of the search results in a carousel format for desktop.  This is being made possible in the U.S. and is expected to go international as well.

Google is one of the most popular sites where shoppers are searching for products, whether it is on smartphones, tablets or desktops.  In fact, merchants should use Google product listing ads (PLAs) to further build brand awareness and show customers products they may not have found elsewhere.

Product listing ads are an important part to the overall shopping experience. Product listing ads provide retailers another opportunity to get in front of the customer when they’re searching for a specific product.

Link Walls, Vice President of Product Management of ChannelAdvisor, said Google product listing ads feature a single product showing product information such as an image, price, title as part of an ad.  These ads typically display in an ad unit of six to eight product listing ads on a Google search results page.

“Over the last three years, Google has directed more and more traffic to this format given the positive response consumers have shown,” said Walls. “Putting a product image in front of the consumer rather than just text drives a greater level of engagement with the ad and ultimately more clicks.”

In May, product listing ads were added to image search as part of the Google search network.  However, most digital marketers are having a hard time determining the best strategy for their products. Product listing ads are growing in popularity, making Google the channel of choice for retailers and brands to reach consumers across any device.

Google also provided a  “with special offers” filter option that appears in a product card unit.  For single product listing ads link to a landing page on Google Shopping that is formatted like an expanded version of a typical product card unit.

Earlier this month, Google made a change to where its product listing ads are showing up at the top of the search results in a carousel format for desktop.  This is being made possible in the U.S. and is expected to go international as well.

Attract more customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Reach the right people at the right time.

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Advertise locally or globally.

Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

If you need us, we’re here.

Google AdWords lets you manage your campaign by yourself, or call us for free phone support at 1-844-201-2399*

 

Help make sure your listing appears when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.

1. Use the tabs

The first tip is to use the tabs in Google search. On the top of every search are a number of tabs. Usually you’ll see Web,Image, News, and More. Using these tabs, you can help define what kind of search you need to do. If you need images, use the Image tab. If you are looking for a recent news article, use the News tab. It’s rudimentary and most people use the tabs already. If you are not, then it’s highly recommended to get associated with them. They can cut search times dramatically if utilized properly.

2. Use quotes

When searching for something specific, try using quotes to minimize the guesswork for Google search. When you put your search parameters in quotes, it tells the search engine to search for the whole phrase. For instance, if you search for Puppy Dog Sweaters, the engine will search for content that contains those three words in any order. However, if you search “Puppy Dog Sweaters”, it will search for that phrase exactly as you typed it. This can help locate specific information that may be buried under other content if not sorted out correctly.

ADVERTISING

3. Use a hyphen to exclude words

Sometimes you may find yourself searching for a word with an ambiguous meaning. An example is Mustang. When you Google search for Mustang, you may get results for both the car made by Ford or the horse. If you want to cut one out, use the hyphen to tell the engine to ignore content with one of the other. See the example below.

  • Mustang -cars

This tells the search engine to search for mustangs but to remove any results that have the word “car” in it. It can be wildly helpful when finding information about something without getting information about something else.

 

“Parallax is a displacement or difference in the apparent position of an object viewed along two different lines of sight, and is measured by the angle or semi-angle of inclination between those two lines”. - Wikipedia

In terms of the parallax scrolling or parallax design, this is the technique of moving or changing background elements on a website at a different speed to that of the foreground elements. This results in different website elements changing as a user scrolls or navigates through a website. It creates the illusion of perspective movement as the user moves with the website.

Benefits of Parallax Scrolling

  • Visually appealing and engaging to the users
  • Highly creative way of displaying content
  • Dynamic and responsive

Downsides to Parallax Scrolling

  • Complex implementation
  • Usually very large downloads and website file size
  • Slow loading
  • Issues with backwards compatibility
  • Expensive implementations

I’ve managed to find a few Joomla sites using some parallax techniques but nothing really as complex as some of these website examples. Will we see parallax scrolling in Joomla templates from template shops? We’ll just have to wait and see.

If you have any other examples or know of some Joomla websites that make good use of parallax scrolling, please comment and share with the rest of the Joomla community.

Using a special syntax is a way to tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Google has a fairly complete list of its syntax elements at www.google.com/help/operators.html. Here are some advanced operators that can help narrow down your search results.

Intitle: at the beginning of a query word or phrase (intitle:”Three Blind Mice”) restricts your search results to just the titles of Web pages.

Intext: does the opposite of intitle:, searching only the body text, ignoring titles, links, and so forth. Intext: is perfect when what you’re searching for might commonly appear in URLs. If you’re looking for the term HTML, for example, and you don’t want to get results such as www.mysite.com/index.html, you can enter intext:html.

Link: lets you see which pages are linking to your Web page or to another page you’re interested in. For example, try typing in link:http://www.pcmag.com.

Try using site: (which restricts results to top-level domains) with intitle: to find certain types of pages. For example, get scholarly pages about Mark Twain by searching for intitle:”Mark Twain”site:edu. Experiment with mixing various elements; you’ll develop several strategies for finding the stuff you want more effectively. The site: command is very helpful as an alternative to the mediocre search engines built into many sites.