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Google is one of the most popular sites where shoppers are searching for products, whether it is on smartphones, tablets or desktops.  In fact, merchants should use Google product listing ads (PLAs) to further build brand awareness and show customers products they may not have found elsewhere.

Product listing ads are an important part to the overall shopping experience. Product listing ads provide retailers another opportunity to get in front of the customer when they’re searching for a specific product.

Link Walls, Vice President of Product Management of ChannelAdvisor, said Google product listing ads feature a single product showing product information such as an image, price, title as part of an ad.  These ads typically display in an ad unit of six to eight product listing ads on a Google search results page.

“Over the last three years, Google has directed more and more traffic to this format given the positive response consumers have shown,” said Walls. “Putting a product image in front of the consumer rather than just text drives a greater level of engagement with the ad and ultimately more clicks.”

In May, product listing ads were added to image search as part of the Google search network.  However, most digital marketers are having a hard time determining the best strategy for their products. Product listing ads are growing in popularity, making Google the channel of choice for retailers and brands to reach consumers across any device.

Google also provided a  “with special offers” filter option that appears in a product card unit.  For single product listing ads link to a landing page on Google Shopping that is formatted like an expanded version of a typical product card unit.

Earlier this month, Google made a change to where its product listing ads are showing up at the top of the search results in a carousel format for desktop.  This is being made possible in the U.S. and is expected to go international as well.

Attract more customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Reach the right people at the right time.

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Advertise locally or globally.

Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

If you need us, we’re here.

Google AdWords lets you manage your campaign by yourself, or call us for free phone support at 1-844-201-2399*

 

Help make sure your listing appears when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.

1. Use the tabs

The first tip is to use the tabs in Google search. On the top of every search are a number of tabs. Usually you’ll see Web,Image, News, and More. Using these tabs, you can help define what kind of search you need to do. If you need images, use the Image tab. If you are looking for a recent news article, use the News tab. It’s rudimentary and most people use the tabs already. If you are not, then it’s highly recommended to get associated with them. They can cut search times dramatically if utilized properly.

2. Use quotes

When searching for something specific, try using quotes to minimize the guesswork for Google search. When you put your search parameters in quotes, it tells the search engine to search for the whole phrase. For instance, if you search for Puppy Dog Sweaters, the engine will search for content that contains those three words in any order. However, if you search “Puppy Dog Sweaters”, it will search for that phrase exactly as you typed it. This can help locate specific information that may be buried under other content if not sorted out correctly.

ADVERTISING

3. Use a hyphen to exclude words

Sometimes you may find yourself searching for a word with an ambiguous meaning. An example is Mustang. When you Google search for Mustang, you may get results for both the car made by Ford or the horse. If you want to cut one out, use the hyphen to tell the engine to ignore content with one of the other. See the example below.

  • Mustang -cars

This tells the search engine to search for mustangs but to remove any results that have the word “car” in it. It can be wildly helpful when finding information about something without getting information about something else.

 

“Parallax is a displacement or difference in the apparent position of an object viewed along two different lines of sight, and is measured by the angle or semi-angle of inclination between those two lines”. - Wikipedia

In terms of the parallax scrolling or parallax design, this is the technique of moving or changing background elements on a website at a different speed to that of the foreground elements. This results in different website elements changing as a user scrolls or navigates through a website. It creates the illusion of perspective movement as the user moves with the website.

Benefits of Parallax Scrolling

  • Visually appealing and engaging to the users
  • Highly creative way of displaying content
  • Dynamic and responsive

Downsides to Parallax Scrolling

  • Complex implementation
  • Usually very large downloads and website file size
  • Slow loading
  • Issues with backwards compatibility
  • Expensive implementations

I’ve managed to find a few Joomla sites using some parallax techniques but nothing really as complex as some of these website examples. Will we see parallax scrolling in Joomla templates from template shops? We’ll just have to wait and see.

If you have any other examples or know of some Joomla websites that make good use of parallax scrolling, please comment and share with the rest of the Joomla community.

Using a special syntax is a way to tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Google has a fairly complete list of its syntax elements at www.google.com/help/operators.html. Here are some advanced operators that can help narrow down your search results.

Intitle: at the beginning of a query word or phrase (intitle:”Three Blind Mice”) restricts your search results to just the titles of Web pages.

Intext: does the opposite of intitle:, searching only the body text, ignoring titles, links, and so forth. Intext: is perfect when what you’re searching for might commonly appear in URLs. If you’re looking for the term HTML, for example, and you don’t want to get results such as www.mysite.com/index.html, you can enter intext:html.

Link: lets you see which pages are linking to your Web page or to another page you’re interested in. For example, try typing in link:http://www.pcmag.com.

Try using site: (which restricts results to top-level domains) with intitle: to find certain types of pages. For example, get scholarly pages about Mark Twain by searching for intitle:”Mark Twain”site:edu. Experiment with mixing various elements; you’ll develop several strategies for finding the stuff you want more effectively. The site: command is very helpful as an alternative to the mediocre search engines built into many sites.

Every WordPress site owner has their toolkit of plugins they can not live without. Usually it includes solutions for SEO, caching, security, and other improvements. It’s an awesome thing about WordPress that in its Plugin Directory there are more than 32,000 different plugins, allowing you do almost whatever you want with your WordPress-based site.

It’s a challenge to find what you need or sort these 32k plugins, so I decided to share out must have WordPress plugins that will be supercharge you to success. Here you’ll find essential plugins on SEO, Pinterest, comments, speeding up your website loading, optimizing your images, and many more. Go to our blog @ http://parallaxwebdesigners.com/blog/ to view all 10.

1-must-have-wordpress-plugins

WordPress Seo by Yoast

With this plugin you’ll know exactly which factors are important and impact search results. It shows the snippet preview the users would see after publication the post in search results.

2-must-have-wordpress-plugins

Akismet

Akismet lets you to review all comments in WordPress dashboard before they go live. It prevents your blog from being filled with spam comments.

3-must-have-wordpress-plugins

 

jQuery Pin It Button For Images

jQuery Pin It Button For Images is a great plugin that allows you to pin images to Pinterest directly from your site or particular page. It adds a Pin It button to all the images. Moreover, you can upload your own custom Pin It button.

 

 

Launching of Parallax website eminent. We are excited to go online with our new Parallax scrolling website.